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Broadcast media, by definition, reach wide audiences and thus are regulated externally for content. To minimise not only public criticism but also regulatory sanctions, policies have been developed by media providers as to how "cunt" and similar words should be treated.[51] In a survey of 2000 commissioned by the British Broadcasting Standards Commission, Independent Television Commission, BBC and Advertising Standards Authority, "cunt" was regarded as the most offensive word which could be heard, above "motherfucker" and "fuck".[52] Nevertheless, there have been occasions when, particularly in a live broadcast, the word has been aired outside editorial control:

However "cunt" has crossed over from accidental to purposeful use:

In the United States the broadcast use of "cunt" is still rare; nevertheless, the word has slowly infiltrated into broadcasting:

Radio

On 6 December 2010 on the BBC Radio 4 Today programme, James Naughtie referred to the British Culture Secretary Jeremy Hunt as Jeremy Cunt;[62] he covered this up explaining it as being a cough but still ended up giggling over his words while announcing the rest of the items in the next hour. A little later Andrew Marr referred to the incident during Start the Week where it was said that "we won't repeat the mistake" whereupon Marr slipped up in the same way as Naughtie had. The use of the word was described by the BBC as being "...an offensive four-letter word..."

Film

The word has few, if any, recorded uses in mainstream cinema prior to the 1970s, the first possibly being in Carnal Knowledge (1971) in which Jonathan (Jack Nicholson) asks, "Is this an ultimatum? Answer me, you ball-busting, castrating, son of a cunt bitch! Is this an ultimatum or not?"[63] Its subsequent use has been limited to films restricted to adult audiences, such as The Exorcist (1973) in which Burke Dennings (Jack MacGowran) addresses the butler, Karl (Rudolf Schündler): "Cunting Hun! Bloody damn butchering Nazi pig!"[64] and Taxi Driver (1976) in which Travis Bickle (Robert De Niro) describes himself as "A man who stood up against the scum, the cunts, the dogs, the filth, the shit. Here is a man who stood up."[65][66]

Saturday Night Fever (1977) was released in two versions, "R" (Restricted) and "PG" (Parental Guidance), the latter omitting or replacing dialogue such as Tony Manero (John Travolta)'s comment to Annette (Donna Pescow) "It's a decision a girl's gotta make early in life, if she's gonna be a nice girl or a cunt."[67] This differential persists, and in The Silence of the Lambs (1991), Agent Starling (Jodie Foster) meets Dr. Hannibal Lecter (Anthony Hopkins) for the first time and passes the cell of "Multiple Miggs", who says to Starling: "I can smell your cunt." In versions of the film edited for television the word is dubbed with the word scent.[68]

In Britain, the word "cunt" remains perhaps the only word that can alone result in an "18" rating from the British Board of Film Classification. Ken Loach's film Sweet Sixteen was given an "18" in 2002, ensuring that young people of the age depicted in the film were unable to view it legally, because of an estimated twenty uses of "cunt".[69] The BBFC's guidelines at "15" state that "the strongest terms (for example, 'cunt') may be acceptable if justified by the context. Aggressive or repeated use of the strongest language is unlikely to be acceptable."[70] The 2010 Ian Dury biopic Sex & Drugs & Rock & Roll was given a "15" rating despite containing seven uses of the word.[71] The film that has the utmost uses of the word is the Gary Oldman independent picture "Nil By Mouth." [72]

Comedy

In their Derek and Clive dialogues, Peter Cook and Dudley Moore, particularly Cook, arguably made the word more accessible in the UK; in the 1976 sketch "This Bloke Came Up To Me", "cunt" is used over thirty times.[73] The word is also used extensively by British comedian Roy 'Chubby' Brown, which ensures that his stand-up act has never been fully shown on UK television.[50]

Australian stand-up comedian, Rodney Rude frequently refers to his audiences as "cunts" and makes frequent use of the word in his acts, which got him arrested in Queensland and Western Australia for breaching obscenity laws of those states in the mid-80's. Australian comedic singer Kevin Bloody Wilson makes extensive use of the word, most notably in the songs Caring Understanding Nineties Type and You Can't Say "Cunt" in Canada.[74]

The word appears in American comic George Carlin's 1972 standup routine on the list of the seven dirty words that could not, at that time, be said on American broadcast television, a routine that led to a U. S. Supreme Court decision.[75] While some of the original seven are now heard on US broadcast television from time to time, "cunt" remains generally taboo except for on premium paid subscription cable channels like HBO or Showtime.

Popular music

The 1977 Ian Dury and The Blockheads album, New Boots and Panties used the word in the opening line of the track Plaistow Patricia, thus: "Arseholes, bastards, fucking cunts and pricks",